Inspiring participation: £800,000 raised to help make malaria no more.
We were delighted to be voted as one of Deutsche Bank’s Charities of the Year. In 2014 and beyond, employees across the organisation have come forward to join the fight against the disease that takes the life of a child every minute and harms the future of many more.
Together we have inspired and engaged over 3,600 Deutsche Bank employees. They’ve generously given up their time to volunteer, given donations, taken part in Live Below the Line, trekked through the wild African bush and cycled the UK leg of the Tour de France Route through DeutscheBike. And it’s all been worth it, raising over £800,000 to help end malaria deaths and ensure a future for young people in Africa.
“Malaria No More UK demonstrated that small charities have the power to unlock amazing possibilities simply by leveraging all their strengths within their organisation. With a large and variable footprint such as Deutsche Bank, engaging employees is vital alongside creating a pipeline of attractive and innovative fundraising activities. Strong narrative, engaging and impact-led communications was key to their successful year as one the 2014 Charities of the Year partners. By demonstrated alignment to the bank’s Born to Be youth engagement agenda, Malaria No More UK successfully leveraged support and significant funds to continue their essential work in eradicating malaria and protecting populations in sub-Saharan Africa” Sabira Rouf, Deutsche Bank