Just the tonic – a mixer that saves lives
Fever-Tree, the pioneering natural premium mixer brand, and Malaria No More UK, have been working together since 2013. The partnership is rooted in a shared desire to end malaria.
Many of the communities where Fever-Tree sources its ingredients experience the devastating effects of malaria. The Democratic Republic of Congo, where Fever-Tree sources the quinine for its tonic waters, and Nigeria, where Fever-Tree sources some of its ginger, are two of the countries that suffer the highest death rates from malaria. To date, Fever-Tree have raised vital funds and awareness to help make malaria no more through a “Gin and Tonic Fever” tasting event, their Ultimate G&T pop-up bar in London’s Hoxton Square, and by releasing metallic collared bottles around World Malaria in 2016, with 10p from each bottle sold donated towards our life-saving work.
To coincide with World Malaria Day on 25th April 2017, Fever-Tree is aiming to mix 1 million Gin & Tonics globally, and committing to donate 20p from each Gin & Tonic consumed across the globe to Malaria No More UK. This will result in a guaranteed donation of £200,000.
In recognition of a day that shines a spotlight on the global effort to defeat malaria, Fever-Tree will be raising awareness with Malaria No More UK branded neck labels on bottles available in selected retailers from April, digital take-overs around the world, and by teaming up with spirit and on-trade partners to amplify the message.
“Fighting malaria is a cause we feel particularly passionate about as the discovery of the anti-malarial properties of quinine, one of the key ingredients in our tonic waters, was one of the most significant in medical history. Many of the communities where we source our ingredients experience the devastating effects of malaria so we are pleased to be supporting Malaria No More UK as it continues to fight, treat and prevent this disease.” Tim Warrillow, Fever-Tree Co-Founder.